A top player in credit insurance and risk management such as Coface, likes to share its experience and expertise through its website, blogs, social media and regular communication campaigns. For such a specialist, even the most complex material no longer holds any secrets. But what questions do entrepreneurs ask themselves in this area? Coface wants to answer those questions in a new Trade Talk podcast.
When it comes to credit insurance and risk management, Coface has more than impressive credentials. The Group has the largest international network, offering 4,300 experts worldwide. In a
brand-new trade talk podcast, entrepreneurs address their questions directly to these Coface specialists.
Why a Trade Talk podcast?
“More than anyone, we realise how busy entrepreneurs are every day,” says Muriel Douchain (Head Marketing & Communication Coface BeLux). “Besides our regular publications on the web and in the media, we were looking for a modern and user-friendly medium to share relevant information. This is how we came up with the idea of a trade talk podcast. Interested parties can watch and listen to it anywhere and at any time.”
A conversation with entrepreneurs
Coface came up with an original approach. In the Trade Talk podcast, entrepreneurs enter into a dialogue with Coface experts. The focus is not so much on Coface solutions, but mainly on how they can develop their business in a well-considered way. Every month, entrepreneur and journalist Suyin Aerts asks Kris Degreef (General Manager Coface BeLux) questions. They talk about hot topics, such as the impact of the digital transformation on debtor management in B2B companies, how credit insurance stimulates commercial strategies and ambitions, the importance of debt collection, etc.
A.I. and credit management
In the first episode of the Trade Talk, Kris Degreef talks about the importance of good risk management, as the amount of outstanding loans between companies is 700 billion euros. In the
second episode, Suyin and Kris discuss how artificial intelligence is used in financial services today. In just over ten minutes, the viewer learns how the latest technology helps to predict risks and the added value for both Coface and the client companies. You can also listen to the other Coface Trade Talk podcasts on topics such as B2B trading, risk management skills and commercial strategies & expansion ambitions. These are all topics that will captivate you as a B2B entrepreneur and sharpen your view on entrepreneurship. Should you have questions for the Coface experts, please fill in the form below. They will contact you soon.